Commercial and residential AV system integration firm Audio Visual Design Group (AVDG) has announced the appointment of Edward “Ty” Olsen to the position of Director of National Services, where he will provide leadership and strategic planning for firm’s service teams across North America.
Olsen has more than 25 years of experience spanning numerous roles with audio-visual technology integration. Prior to joining AVDG, Olsen served VP of managed services, as well as Engineering Director, at Unified Technology Systems, an integrator in the southeast U.S. that was acquired by Solutionz Inc. in 2020.
As Director of National Services, Olsen will be in charge of maximizing AVDG’s commercial and residential post-installation service offerings across the organization’s seven U.S. locations. He will also play a key strategic role in strengthening service team operations to ensure that the integrator is effectively supporting its customers nationally.
“We’re excited about what Ty can bring to our services nationally as he works closely with sales teams to develop new and exciting opportunities,” said Mohit Parasher, President of Business Solutions at Guitar Center, AVDG’s parent company. “Ty is an experienced manager, as well as a talented programmer, so he will come to the field with experience and an enthusiasm for what we do both commercially and residentially.”
In prior roles, Olsen provided leadership to an operations team that consisted of a central call center manager, service coordinators, service contract salespeople, service technicians, and service engineers. He also developed an organizational business plan to implement several key initiatives, including process improvement, a new commission structure for sales teams, implementation of a new customer relationship management system, and the creation of new sales collateral. And, he also served as Engineering Director at Unified AV, providing strategic direction of the Engineering department.
Olsen, who will be based out of AVDG’s New Hampshire location, says, “I’m excited to join AVDG’s phenomenal teams, who have a reputation for excellence across the AV industry. Audio-visual and automation technology are constantly evolving, which provides the opportunity to continually adapt and improve processes. I look forward to working with AVDG’s teams to provide the best solutions to commercial and residential clients.”