Audio-Technica has appointed Apex, NC-based Millar Electronics as its new manufacturer’s rep firm for the southeastern U.S., including Alabama, Georgia, Mississippi, North Carolina, South Carolina and Tennessee.
Founded in 1924, Millar Electronics specializes in the pro audio and A/V integration industries. The announcement was made by David Marsh, Audio-Technica director of sales, professional markets, and signifies A-T’s continued emphasis on growth in all markets, particularly installed sound.
Millar Electronics principal Herman Civils (outside sales, NC/SC Region) is joined in representing A-T by team members Pete Petty (outside sales, NC/TN Region), Bryan Civils (outside sales, NC/SC Region), Jerry Silhavy (outside sales, GA Region), Jack McGehee (outside sales, AL/MS/West TN Region), Linda Crofton (inside sales) and John Herr (Product Support).
A-T is the latest addition to Millar’s brand roster, which also includes manufacturers such as Community Professional, Fulcrum Acoustic, InFocus, König & Meyer, Lowell Manufacturing and Symetrix.
“As we continue to pursue growth in all areas, the installed sound market has grown into a major point of focus for our company,” Marsh states. “We have been a leader in product introductions for this sector, with innovations including UniPoint and our Engineered Sound Series, and the first wired Dante boundary microphone, as examples, so we need to make certain that we are partnered with the best rep firms with roots in both installed sound and retail. Millar Electronics embodies this trait, and we look forward to a fruitful relationship with their team.”
Civils adds, “Millar Electronics is proud to add Audio-Technica to the roster of brands we represent. We like to partner with the best the industry has to offer, and Audio-Technica’s reputation speaks for itself. We believe that collaboration and support flowing between manufacturer, rep and vendor are critical for the success of all three, and we look forward to fostering this line of communication moving forward.”
