Allen & Heath had an expanded partnership with the SXSW (South by Southwest) Music Festival at the recently concluded 2024 iteration of the event in Austin that presented live performances by more than 2,000 acts from over 60 countries.
Allen & Heath has been a long-time supporter of the SXSW festival, providing a variety of mixing consoles for the various stages and venues over the years. This year the company supplied consoles for dozens of venues throughout the festival, including for Lady Bird Lake, Mohawk, and The Victorian Room.
The British Music Embassy (BME) venue was equipped with Allen & Heath consoles in showcasing UK music, including performances by Ash, Gruff Rhys, Frank Turner & The Sleeping Souls and many others. The BME took residence at the Backyard at Downright Austin, an outdoor venue in the heart of the festival space, and there was also a new, dedicated Allen & Heath FOH lounge area hosting one-on-one product demos and Q&A sessions with company personnel and ambassadors.
Also new for 2024, The Green Room at Brush Square Park hosted a smaller more consumer-focused Allen & Heath activation space (in addition to the BME) where engineers, artists and music fans has the opportunity to learn more about the company’s mixing desks, including the latest CQ series of compact digital mixers and Avantis Solo.
“SXSW 2024 represented a new level of partnership and presence for Allen & Heath,” says Jeff Hawley, marketing director for Allen & Heath USA. “Our team on the ground stepped up the British Music Embassy stage with A&H consoles and a dedicated engineer lounge, a Green Room activation across from the convention center, and on-site support of the 50 or so consoles that were in use across Austin. From compact coffee shop rigs, to a live KUTX broadcast, to up-and-coming bands at famed venues — SXSW 2024 was a huge hit!”
