The Adam Hall Group has announced the expansion of its Integrated Systems Division with the appointment of Christian Latzelsberger as head of sales joined by technical support engineer Uli Golka, senior product manager Gabriel Alonso Calivillo, junior product manager Jens Werner and marketing manager Christine Gerhardt.
Latzelsberger is responsible for shaping the strategic direction and overseeing the sales division of Adam Hall Integrated Systems, bringing more than 30 years of experience in the AV, broadcast and pro audio industry, most recently as global intercom senior product manager for Bosch Security and Safety Systems. His focus will be on prioritizing the expansion of the AV integrator network and fostering extended cooperation with technology partners, with the aim of gradually expanding into the hospitality, leisure, corporate, retail and event venue sectors. He reports to Markus Jahnel, managing director/COO of the Adam Hall Group.
“I’m really looking forward to this new challenge,” says Latzelsberger. “The AV sector is an extremely innovation-driven and fast-growing market for which I see great potential. I look forward to contributing my many years of experience at an international level to the strategic expansion of Adam Hall Integrated Systems.”
Before joining the Integrated Systems division, Golka worked for the Adam Hall Group for more than 10 years as sales representative for Northern Germany. Meanwhile, as senior product manager, Calvillo leads the product management team of the division in working with Werner, who is primarily responsible for the installation area of Adam Hall Group brand LD Systems. Klepac will continue to act as the central point of contact and support for the planning and practical use of the division’s products and platforms. Gerhardt previously served as senior event marketing manager, where she led Adam Hall Group’s global trade fair appearances as well as the development of new event formats for various customer groups.
“Adam Hall Integrated Systems represents a portfolio of different audio and lighting solutions,“ Gerhardt says. “My aim is to harness the strengths of our individual brands and enhance awareness and growth of the division through tailored communication tailored within the AV industry. Through new marketing concepts, we will leverage both our high level of technical expertise and the unique heritage of our company.”
