Wharfedale Pro announced that it recently hosted a range of training and education courses for its global network of distributors, who are located in 88 countries worldwide.
Over the past six months, along with many remote online sessions, the company has hosted in-person distributor training events in Vietnam, Singapore, Malaysia, UAE, the Netherlands and Japan. “It is important that we share our experience as a manufacturer and create an open and trusting relationship with customers,” states Alex Lane, applications and solutions manager at Wharfedale Pro. “Training seminars are a fantastic platform to build relationships and learn from each other, as well as a tool for inspiring creative ideas.”
The topics covered in the training are catered to the specific market and distributor needs, although the full course covers topics including brand knowledge, product knowledge, amplifier and DSP fundamentals, loudspeaker system fundamentals and software. “The most in-demand subjects are currently acoustic simulation, line-array tuning and amplifier and DSP fundamentals,” Lane adds. “We’ve certainly moved away from the slideshow seminars of yesteryear and now focus on offering our distributors more interactive sessions.”
Recent examples of these trainings include a “How To Win” training with distributor PGI in Vietnam, focused on picking the correct product and designing and configuring systems for clients, and a workshop tuning session with Wharfedale Pro’s GPL and WLA-1 series with E-Spec in Japan. Further, some distributor training sessions are focused on preparation for a particular event, such as a product showcase or an open day.
“Wharfedale Pro’s training was insightful and gave our team a solid foundation of the product line along with hands-on experience on the new systems that help strengthen our fundamentals,” sayss Nakul Sachanandani of UAE-based 21st Century AV, who attended a recent distributor training. “Alex from Wharfedale Pro is very knowledgeable and trains with the utmost enthusiasm demonstrating a remarkable level of expertise and dedication!”
