Symetrix has announced the appointment of Kiryat Ono-based Tech Top as the new distributor of its product line for Israel, also offering training and after-sales resources in bringing a 40-year track record in the market to the table.
“We are expanding sales and marketing efforts in the Israeli market and want to enhance educational opportunities for integrators and end users,” says Jim Newhouse, Symetrix director of international sales. “Tech Top has the team and facilities to deliver this vision and ensure customers get the most value from our DSPs, touchscreens, and award-winning software.”
“We were looking for a partner that could give our customers the high-end pro audio and control solutions they expect,” adds Shimon Peck, dusiness development at Tech Top. “Symetrix’s innovation, along with the demand for a complete solution from one manufacturer, made them the obvious choice.”
Top Tech is planning a roadshow to highlight the capabilities of Symetrix products such as Radius, Prism, and Edge, and will be producing seminars for consultants and integrators as well as having a showroom system to demonstrate T-Series, W-Series, and ARC-series wall controllers.
