StreamGuys announced that it will be returning to the 2024 NAB Show in April at the Las Vegas Convention Center with a modernized version of RevenueStream, which is designed to help broadcasters and live events companies tap into the potential of audience subscription revenue.
The company will demonstrate the new version of the service at the ENCO booth (W1743), where it will have a branded presence and dedicated station.
RevenueStream was brought to market in 2008 to help radio and television broadcasters look outside the traditional advertising model for revenue generation. It also attracted interest from content creators, musical performers and sports teams that wanted a professional, secure and controlled service to help them monetize their live streams and on-demand media. RevenueStream provided access control service that offered secure, password-protected subscription offerings, helping early internet radio services defray bandwidth costs through audience-supported revenue. Over the years, RevenueStream has helped users of all sizes increase revenue and grow their aggregate audiences.
StreamGuys has now released its second-generation RevenueStream platform with new subscription management, branding and payment features, along with more flexible monetization options. The latter includes metered paywalls, freemium access, membership plans, and donation support, making it an option for live worship and private corporate events as well as private podcasters, public media, and commercial broadcasters. It also supports one-time events and recurring subscriptions that support ongoing revenue models.
The company has natively integrated SGplayer media player with RevenueStream to support these new features, although third-party players can also be integrated behind the paywall. The new subscriber management platform, powered by Pigeon.io, will help users manage their subscriber lists, membership plans and account renewals, while new customizable integration options will help organizations more easily visualize their branding elements within SGplayer.
Customers also have the option of adding StreamGuys’ SGcontrol tokenization service to fully lockdown and secure content from being stolen as streams occur. Additionally, RevenueStream has expanded its transactional options, providing consumers with more payment choices while ensuring secure transactions that protect subscriber data.
“RevenueStream was built to help broadcasters and content creators discover new ways to generate revenue while also igniting new creative avenues for their live productions,” says Eduardo Martinez, vice president of technology, StreamGuys. “We are already seeing strong interest from both commercial and public broadcasters, the latter of which can now offer donors alternate content during their pledge drives. We are excited to bring customers in all verticals a modernized service to market that helps them offer more adaptable subscription models, drive audience loyalty and retention, and maintain a steady revenue flow. Furthermore, integration with our other tokenization and playout ensure our customers can enjoy a proven and reliable streaming ecosystem along with our exceptional customer support.”
