Shure’s Iconic Mic Celebration, an annual global campaign happening this week (May 2-8), is commemorating the distinguished history of the company’s microphones, including the Super 55, 55SH, SM58, SM57 and SM7B.
Introduced in 1966, the SM58 is designed for professional vocal use in live performance, sound reinforcement, and studio recording, and it remains the most-used microphone in professional audio. The Model 55 Unidyne reflects classic design just as much today as it did nearly 80 years ago when it made its official debut.
“After decades of success, adoption, and powering remarkable moments, the Shure SM58, Super 55 and 55SH are considered staples of the music community,” says Eduardo Valdes, associate vice president of Global Marketing, Professional & Consumer Audio, at Shure. “We are honored that musicians, performers, creators and Shure fans around the world have trusted our microphones to express their passion and creativity, making them truly legendary. These products are not only superior in performance and durability but are also vital to so many industries and celebrated by fans across the globe on a daily basis. We are excited to celebrate and honor the longstanding history of the Super 55, 55SH and SM58 during this special week.”
The celebration will feature a video commemorating the microphones, limited edition t-shirts, customized Colorware giveaways of the 55SH and SM58, various regional events, raffles and promotions and more. Go here for more specifics.
