Shure has announced the expansion of its Spectrum & Regulatory Affairs capabilities with the addition of Paris-based Guillaume Mascot as senior manager, Global Regulatory Policy as well as Martin Brock, senior manager, Global Regulatory Policy, in London, joining company representatives already in place in the U.S., Germany, China and Dubai.
Mascot is supporting Shure’s presence in the French and international arenas where issues related to spectrum use and new cybersecurity and AI regulations are debated, bringing nearly 20 years of experience in government and public affairs within multinational telecommunications companies to the new role. He’s responsible for building strategic relationships with public decision-makers, regulators, and industry stakeholders, and is also tasked with increasing the company’s visibility in preserving cultural frequencies alongside European associations and bodies.
Meanwhile, Brock is focusing on spectrum issues in the UK, Europe and India as well as cybersecurity and AI issues developments in the UK, U.S., and India. He joins with 20 years of operational and policy experience at UK regulator Ofcom, where he led the development of spectrum policy for Program Making and Special Events (PMSE) and served for several years as Secretary to FM PT51, the European Conference of Postal and Telecommunications Administrations’ (CEPT) project team for PMSE frequency management.
“The spectrum is a resource that is becoming increasingly scarce, while there is a growing need for wireless audio equipment in response to the rise in high-quality content production,” says Prakash Moorut, global head of Spectrum & Regulatory Affairs at Shure. “If we want actors in the ecosystem to continue having access to this limited resource in ten years’ time, joint efforts are more necessary than ever to enable public authorities to better assess the long-term impact of their decisions. In addition to frequencies, future regulations regarding cybersecurity and AI may affect our products. All these considerations must be initiated well in advance.”
