In celebration of World Hearing Day 2016, Sensaphonics reached out to an array of musicians to help raise awareness of the importance of hearing health among online fans.
Participating artists included Coldplay, Maroon 5, Dave Matthews Band, Lisa Loeb, OK Go, The Lumineers, and Umphrey’s McGee. Their social media posts on Twitter and Facebook used #HearingDay and #RespectYourEars hashtags along with hearing-related messages.
World Hearing Day messages went out to an audience estimated at over 60 million people. Tracking activity throughout the day, Sensaphonics documented more than 15,000 Likes and 2,000 Shares/re-Tweets from artist posts alone.
Additional musicians, sound engineers, audiologists, and organizations like the Audio Engineering Society (AES) joined in, extending the campaign’s reach deep into social media networks.
World Hearing Day is part of the Make Listening Safe campaign, a global outreach program of the World Health Organization (WHO). They note that among young people age 12 to 35, nearly 50 percent listen to personal audio devices at unsafe levels, and 40 percent are exposed to damaging levels at nightclubs, bars, and sporting events.
Sensaphonics president and founder Dr. Michael Santucci, an invited presenter at the 2015 WHO/ITU Joint Consultation on Safe Listening Devices in Geneva, Switzerland, states, “Events like World Hearing Day are a great opportunity to raise awareness of hearing wellness. The vast majority of hearing health injuries are preventable, so this kind of outreach program has great potential for alerting people of the importance of smart, safe listening habits.”