Riedel Communications announced the appointment of Peter Tsegaye to the role of regional sales manager in Canada, reporting to Dave Caulwell, regional sales director, East, North America, and operating out of Toronto.
“We are excited to have someone as experienced as Peter join the team,” says Caulwell. “His knowledge and success in many areas of the industry — including IPTV, live production, sports entertainment, and broadcast — will certainly be an asset to the entire Riedel team. He has a tremendous track record, and I am thrilled to have him with us.”
Tsegaye brings more than 15 years of broadcast and media entertainment experience to his new role. He got his start at Harris Broadcast, which later became Imagine Communications, where he worked in various roles, from customer service representative to product support specialist. Most recently, he served as technical sales and solutions manager at ES Broadcast, where he was responsible for expanding the company’s solutions architecture footprint within North America.
“Riedel is an innovative and creative company, and I am excited to be a part of its continued growth and success,” Tsegaye concludes. “I have been watching this company grow for many years, noticing how they consistently go above and beyond in both innovation and customer commitment. I am very excited about being part of this incredible team and look forward to contributing to the company’s success.”
