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Riedel Appoints New Regional Sales Representatives For North America

Toronto-based Richard Kraemer overseeing sales in Canada while Josh Yagjian, located in Boston, covering accounts in the Northeastern U.S.
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New Riedel North America sales representatives Richard Kraemer (left) and Josh Yagjian.

Riedel Communications has announced the appointment of Richard Kraemer and Josh Yagjian as regional sales representatives for North America. Kraemer, based in Toronto, will oversee sales in Canada, while Boston-based Yagjian will help cover accounts in the Northeastern region of the U.S. Both report to Rich Zabel, vice president of sales, Americas.

“With the addition of Kraemer and Yagjian, we’re expanding our sales force to respond to the increasing needs and requests of our current customers while providing the expertise and knowledge to accommodate new customers,” says Zabel. “With impressive records of customer satisfaction, exceeding sales targets, and managing world-class accounts, Kraemer and Yagjian are a natural fit to our North American sales team, and we’re thrilled to welcome them to Riedel.”

Kraemer has more than 20 years of account management experience in the media production and broadcasting industries. He comes to Riedel from Genesis Integration, where he served as an account manager specializing in government, corporate, and education. Yagjian has more than 15 years of account management experience, the majority of it focused on selling video equipment for broadcast production. Previously he was with Canon U.S.A., where he served as an account manager for the company’s broadcast customers on the Eastern Seaboard.

“It’s an exciting time to be joining Riedel, as the company accelerates its growth in the North American market,” Kraemer says. “I look forward to serving our Canadian customers and providing them with the support they need to advance their businesses.”

Yagjian adds, “Riedel has demonstrated a strong commitment to the North American market, and I look forward to playing my part by ensuring our new and existing customers have the highest levels of account support possible.”

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