People | Business

Raul Resendiz Joins PreSonus As Key Accounts Manager

Managing strategic account objectives with Guitar Center and Musician's Friend, and working with independent representatives in the U.S.

PreSonus has announced industry veteran Raul Resendiz as the company’s new key accounts manager, where he is managing strategic account objectives with Guitar Center and Musician’s Friend, as well as working with independent representatives in the U.S. to increase brand awareness, customer and sales staff satisfaction, and sales.

“We’re very lucky to have Raul on our team,” says Rick Naqvi, PreSonus vice president of sales. “Between his musical experience as a producer and engineer and his background in retail, tech support, and marketing, he sees the big picture and understands our customers. Our dealers and reps are going to love working with Raul.”

Hailing from Pasadena, CA, Resendiz earned a certificate for music production and engineering from Long Beach City College, then began his education in retail at Guitar Center. He subsequently worked with Midiman/M-Audio and Focusrite in technical support, quality assurance, marketing, and product field training. He also served as a pro audio consultant.

While establishing himself in the industry, Resendiz played drums and piano and produced and engineered a wide variety of projects. Since 2007 he has worked as a recording engineer and sound tech for Taboo of the Black Eyed Peas.

“I’m excited to join the PreSonus team and help an already successful company grow,” says Resendiz. “I work for a future-looking company with state-of-the-art products for a wide variety of musicians, engineers, producers, and venues. That’s hard to beat. Not to mention that I’ll get to visit the Baton Rouge office periodically and savor great Cajun food.”

PreSonus

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