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Radial Announces New Management Structure & Expanded Vancouver Headquarters

Remake of leadership intended to support expansion into new markets for the Primacoustic brand while increasing dealer and customer service support resources for the Radial line.
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Clockwise from top/left, Radial management team members Rob Cooke, Annalies Stegen, Sukh Sandhu and Roc Bubel.

Radial Engineering CEO Mike Belitz has announced a new management structure and hires for its Radial and Primacoustic brands as well as the official transition to its new world headquarters facility in Vancouver.

The new management structure is intended to support the company’s expansion into new markets for the Primacoustic brand while increasing dealer and customer service support resources for the Radial line of pro audio, recording and MI products. Rob Cooke has been hired as managing director of the newly formed Primacoustic Commercial Division, where he is overseeing expansion into new market segments in the commercial and industrial sectors as well as overall brand development.

“I feel very fortunate to have been given the opportunity to join the Radial family and head up the Primacoustic Commercial Division,” says Cooke. “Working with Mike Belitz, the Radial directors, and key Radial and Primacoustic employees has been instrumental in creating a new plan for expanding the Primacoustic brand beyond its current market segments.”

In addition, Roc Bubel has been promoted to director of sales and marketing, where he is heading up Radial and Primacoustic-related sales and marketing initiatives in the MI and recording sectors, and he will also oversee the Radial product development and artist relations staff and departments.

Further, Annelies Stegen has been promoted to director of finance, where her responsibilities will include all corporate finances, and overseeing budget and forecasting processes for both Radial and Primacoustic. Sukh Sandhu remains in his role as director of operations, where he is responsible for overseeing the company’s procurement, production, engineering staff, warehousing and customer service teams.

Radial’s transition to its new headquarters began in the fourth quarter of 2021 and has now been completed. The facility provides additional office space for the company’s increasing staff as well as expanding capabilities in shipping/warehousing, engineering design, and dealer support.

“Over the recent years, the Radial team has grown and strengthened,” states Belitz. “We have invested heavily in R&D to further innovate and deliver new products to meet the needs of our dealers, distributors, and customers. Our new state-of-the-art facility will allow us to expand our engineering lab, sales capacity, and marketing resources and will house a recording studio for ‘real-world’ tuning and testing of our world-class products. Additionally, we are nearly doubling our in-house production and warehouse areas to support our continued growth.”

Radial Engineering

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