QSC Audio announces the premiere of a new website for guitarists, keyboardists, drummers and other musicians to get further information about the company’s K Family of loudspeakers (K Series, KW Series).
The musicians were the genesis for the creation of KforMusicians.com, participating in online forum discussions touting the company’s active loudspeakers for live applications.
The K for Musicians website, available in English and Spanish, offers multiple examples of how K Family loudspeakers can be used for musical instrument reproduction in common live performance applications.
There are distinct and separate areas for electric guitar, acoustic guitar, bass guitar, keyboards, electronic drums and acoustic drums – as well as artist profiles, photos and interviews. The list of featured artists includes Dweezil Zappa, Tony Levin, Jonathan Cain, Salo Loyo, David Mathews, Omar Hakim, Dave Weckl, and many others.
“We are quite impressed with the number of guitarists not only using our products as amplifiers, but passionately endorsing them on the many guitar forums as well,” states Ray van Straten, QSC director of marketing communications. “So many electric and bass guitarists are now utilizing technology to recreate traditional amplifier sounds, whether it is from something like a Fractal Axe, a POD, a pedal, an iPad or even a laptop computer.
“A common instrument amplifier is going to wreak havoc on that sound as it’s already a complete signal. K Family loudspeakers let musicians play with all the expression and nuance they enjoy in the studio, and because each loudspeaker is outfitted with a 1000 watt power module, they also provide the energy and presence found on the most powerful stage amplifiers.”
When utilized in this application, K Family loudspeakers also offer distinct advantages over traditional amplifiers in terms of connectivity and flexibility. As all the K Series products have two mixable inputs, a musician can have, for example, his or her instrument in the first input and a monitor mix in the second input, while controlling the balance between the two.
And with parallel outputs, musicians can connect directly to the loudspeaker while at the same time sending a direct output to the house – no direct box needed.
Also of value when the stage performance is mixed from a house position, the K10, K12 and KW122 can be utilized in a stage monitor position, facing the musician, while providing greater stage-volume control to the house engineer. Pairing two loudspeakers offers musicians true stereo imaging at their performance position.
“Our core design philosophy of offering sound reinforcement customers a very neutral sonic palette works extraordinarily well in all kinds of musical applications,” adds van Straten. “As a musician myself, I really appreciate the ability to focus my energy on my performance – not wrestling with the gear in search of the true expression of my sound. That’s what K for Musicians is all about.”
