Powersoft announced that it has pledged to donate 5 percent of the proceeds from all of its touring amplifier platforms sold between July 27 through October 15 (2020) to Crew Nation, a charitable fund created to extend a helping hand to the touring and venue crews who depend on a constant run of shows to make a living.
The fund – administered by charitable 501c3 organisation Music Forward Foundation – has been kickstarted by Live Nation, which has contributed an initial $5 million and committed to match the next $5 million given by artists, fans, and employees. Artists such as Coldplay, Miley Cyrus, Metallica, John Mayer, and many more have shown their support and donated.
The campaign will be spread over several different media such as web banners, banner newsletters, social channels, and in print in the international trade media.
“As with every person involved in the industry, we know how difficult the last months have been for professionals in the live event industry; in particular the touring and venue crew who are completely dependent on live shows to survive,” says Powersoft brand, communication and trade marketing manager Francesco Fanicchi. “We spent time in doing research to find the right organization to partner with, and eventually we came to realise that Crew Nation would be the perfect channel. Although it’s difficult to make any assumptions on sales levels during this period, we will use our marketing capabilities to promote this operation to industry professionals in the hope that we will raise a significant contribution to Crew Nation.”
Nurit Smith, executive director of the Music Forward Foundation, states, “We greatly appreciate Powersoft extending a helping hand to the touring and venue crews who depend on shows to make a living. Their pledge will go a long way to assist Crew Nation in its mission to support and provide grants for these backstage staff who are struggling the most during these difficult times. Together with partners like Powersoft, Crew Nation can ensure that the live community has the support it needs.”
Fabrizio Romano Bolzoni, Powersoft sales manager, rack amps, concludes,“As an Italian company, we feel at the forefront of this unprecedented situation. We want to make ourselves engines and promoters of commendable initiatives to support the people in our sector, and we asked our worldwide sales networks to promote this initiative as much as they can, in order to raise awareness for something that is really impacting the live music industry.”
Click here to donate to Crew Nation.