Powersoft has announced a new technology partnership with Italy-based automaker Ferrari to develop platforms to enhance the audio experience from the Ferrari brand while minimizing energy consumption and offering benefits in efficiency and reliability.
Powersoft technologies are noted for their reduction in heat dissipation, the recycling of reactive energy from loudspeakers, and installation flexibility due to weight/power ratio. The company’s development philosophy prioritizes reducing environmental impact through technology advancements and environmentally-conscious manufacturing processes. Ferrari has states that its aim is to achieve carbon neutrality by 2030.
Luca Lastrucci, CEO of Powersoft, states,”The partnership with Ferrari marks a significant milestone in Powersoft’s history, showcasing Italian expertise and creativity in the field of acoustics within the automotive market. Both companies share the core values of excellence, innovation and a passion for engineering and technology development. We’re excited to lend our know-how to enhance Ferrari’s audio experience”.
Ferrari chief research and development officer Ernesto Lasalandra adds, “We’re thrilled by this new and exciting technology partnership with Powersoft, which will enable us to deliver exceptional audio experiences. By pooling our expertise and know-how, our goal is to develop cutting edge solutions and offer superior sound quality that we eagerly anticipate sharing with our customers.”
