NSCA has announced the establishment of the John Greene Mentorship Award, an honor that will be bestowed upon an industry professional who demonstrates the same passion for and dedication to mentorship as Greene did during his 30-plus years serving the industry before passing away on May 13, 2021, at age 63 after a lengthy battle with cancer.
“As we navigate multi-generational staff and evolving leadership within companies in our industry, it has become increasingly important for businesses to consider implementing a mentorship program,” says Mike Boettcher, EDGE president, long-time colleague of Greene, former NSCA president, and current NSCA board member. “We couldn’t think of a individual who better exemplifies the traits of a mentor than John Greene.”
Greene began his AV career as a regional account manager for JVC before joining Total Video Products as its vice president of sales. Since 2006, he worked as the vice president of sales and marketing for Advanced AV, which was acquired by New Era Technology in 2013. His commitments went well beyond his professional life, with Greene spending five years as an Ignite Ambassador and serving as a volunteer and co-captain for Special Olympics Pennsylvania and Alex’s Lemonade Stand Foundation.
“John had a unique ability to genuinely connect with people,” says NSCA executive director Tom LeBlanc. “He seemed particularly interested in helping young professionals build confidence and succeed in our industry. We need more of that, and we hope this award in John’s honor will encourage it.”
Nominations are open (here) and must be submitted by November 17, 2023, with the winner to be notified by Dec. 20, 2023. The winner will be recognized at the annual Business & Leadership Conference.
