Martin Audio has announced the appointment of Avcom Colombia as its new distributor in Central and South America following negotiations that first began with Martin Audio — along with sister company Optimal Audio — at the ISE Show in Barcelona at the beginning of this year.
“We were already a partner of [Martin Audio parent company] Focusrite in Colombia, and know the technical advances Martin Audio has made,” states Avcom CEO Camilo Aranguren. “We have a strong position in the entertainment technology industry, and knew the brand would be a perfect addition to our distribution portfolio.
“Martin Audio is a ‘green field’ as far as Colombia is concerned,” he continues. “The brand is known but the opportunity to develop it is huge. The business model is beneficial for both parties.”
In particular, Aranguren predicts Wavefront Precision optimized line arrays as well as the TORUS family will be subject to most interest, and he addes that he sees synergies with other brands the company represents, particularly Avid, Robe, MDG and Luminex.
In terms of priorities, the rental and installation sectors will assume equal focus. “Rental has great potential over the next 12 months, and the Martin Audio offering is strong. For the Installation market houses of worship, live venues and theaters will be our primary targets,” he says.
Ancillary marketing into the corporate and education markets will be handled by Avcom Colombia’s Enterprise team. The organization is in the process of certification training for its techs and sound engineers, an effort headed by technical support from Proactive LATAM, which represents Martin Audio in Latin America and the Caribbean under the supervision of founder and CEO Berenice Gutiérrez.
