Following the recent announcement of a new Global Sales and Business Development organization, L-Acoustics has introduce a new Business Development team that’s charged with driving the company’s vision and strategy within key vertical markets while providing expertise and support to consultants, partners, and end users around the globe.
Under the general management of L-Acoustics CEO Laurent Vaissié, the new team is spread across three divisions: Sales and Sales Operations focusing on developing regional sales channels; Business Development concentrating on developing commercial expertise and end-user outreach in key vertical markets; and Strategy Leadership developing mid- to long-term go-to-markets strategies and key partnerships as well as managing resource planning and market intelligence.
The new team will focus on setting strategies and roadmaps in five key vertical markets. L-Acoustics veteran William Cornell takes the role of director, Musicals & Theater, while Scott Wakelin has been promoted to director, Hospitality. Paul Keating will assume a double role as managing director L-Acoustics Creations EMEA and director of the Architectural vertical, and in this new role will manage distribution, logistics, and application support for residential, marine, and architectural markets in all direct markets worldwide outside the Americas while building relationships with clients, decision-makers, and private owners.
Also joining the team are Olivier Roure and Tim Boot. Roure joins the company as business development director, Sports Facilities to bring a global approach to the sports facilities vertical, expanding its share within the market. Roure has built a career of over two decades in the pro audio industry companies such JBL Professional (a Harman Professional Company), QSC, and as an independent consultant.
Boot comes aboard as business development director, Acoustics Solutions. Focused on developing the Ambiance Acoustics System, hewill develop the strategy for this growing new vertical market, identify and build key relationships, define market segmentation, and support growth strategies. He will also contribute to product development and improvement via market and competitive analysis. Boot has over 30 years of experience in the industry, including audio production, acoustics, design, and manufacturing.
“This new organization will deepen our expertise in key vertical markets, strengthen our network presence globally, and allow us to plan a multi-year business roadmap that addresses both our current product offering and future innovations in loudspeakers, software, electronics, and services,” concludes Vaissié. “With this team of outstanding professionals—who have proven their expertise within our team and throughout the industry — L-Acoustics will continue to elevate the listening experience for live entertainment and beyond.”
