HARMAN Professional Solutions announced that Halwani Audio Visual (HAV) recently opened the new HAV/HARMAN Experience Centre in Jeddah, Saudi Arabia, a 19,000-square-foot facility designed to showcase the JBL Professional, Crown, BSS, Soundcraft, AKG and dbx brands for live and installed sound as well as recording in addition to hosting training sessions.
The new Jeddah location joins a network of HARMAN Professional’s global experience centres situated in Los Angeles, London, Singapore, Shanghai, along with other distributor-led experience centres in additional regions worldwide. HAV also relocated its headquarters to the space.
“The opening of the new HAV/HARMAN Experience Centre represents a significant investment in our Saudi operations and marks a pivotal shift in how we engage and support our valued customers,” said Bassam Halwani, CEO of HAV. “This immersive environment will offer a comprehensive showcase of HARMAN’s industry leading applications, empowering visitors to explore diverse scenarios and gain invaluable insights into our audio solutions.”
HARMAN VP and general manager, EMEA, Hamid Soufian, adds, “HAV’s longstanding HARMAN partnership and expertise have been instrumental in our success, and the launch of this experience centre signifies an exciting opportunity to deepen customer engagement and drive AV solution modernization throughout the region.
