In direct response to the devastation from the recent floods in Nashville and the surrounding area, Guitar Center has launched a dedicated initiative titled “Operation High Ground” for Nashville Flood Relief, to help musicians, songwriters, recording studios and audio professionals.

The goal of the program is to help Nashville’s music community get back on its feet as quickly as possible to keep the music going in Music City. Guitar Center’s President, Greg Trojan, made the announcement.

As the events of May 1st unfolded, Guitar Center management began to formulate a strategy to take advantage of its extensive resources, both locally and nationally, and put into place a comprehensive, multi-tiered plan that addresses the various musical instrument and professional audio needs of the flood victims.

Key elements of “Operation High Ground” include:

• Dedicated team specialists from both Guitar Center and GC Pro are on the ground in Nashville to interface with and advise flood victims on the best way to either repair or replace their musical instruments and recording gear as quickly as possible.

• Guitar Center has mobilized its distribution network to capitalize on the nearby Indianapolis warehouse, to ensure that if a replacement instrument, recording product or piece of audio equipment is not in stock in Nashville, it will be expedited to arrive as quickly as possible.

• A special toll-free Tennessee direct hotline (877-687-5405) to the High Ground Emergency Team has been established for customers who have experienced catastrophic loss. Callers can use this number to get rush access to musical gear purchases, along with personalized priority shipment and delivery logistics.