Genelec has announced the appointment of industry veteran Steen Tychsen to the position of international sales manager, with responsibility for Southeast Asia, Eastern Europe and Canada.
Tychsen brings more than 25 years of experience to the new role, most recently working with DPA and Neumann in overseeing sales and business development in both the EMEA and U.S.
“I’m thrilled at the opportunity to represent a brand synonymous with excellence in audio technology,” says Tychsen. “Genelec’s commitment to innovation and superior sound quality aligns with my passion for delivering exceptional experiences to customers around the world. As I take on this role, I feel a mixture of excitement and responsibility, and I see it as an exciting challenge to drive growth and expand Genelec’s presence in global markets.”
Genelec international sales director Ole Jensen adds, “I’m delighted to welcome Steen to the team at a really exciting point in our global development. With the new UNIO Monitoring Platform helping to drive growth in the Studio segment, and our ever-increasing profile in the AV and Home Audio markets too, the need for a strategic, customer-centric focus has never been greater. Steen’s experience will be truly invaluable in helping us achieve our ambitious goals for the future.
“Finally, as Steen assumes his new role, I’d also like to pay tribute to my sales colleague Jukka Latva-Hakuni, who has previously been managing the SE Asia and Eastern European territories. Jukka is about to start enjoying a very well-earned retirement, and on behalf of the whole company I’d like to thank him for his years of dedicated service to Genelec.”
