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Genelec Joins METalliance As Newest Pro Partner

Membership limited to companies that have shown the initiative to manufacture and distribute products that meet the organization's professional audio standards.
Pictured at the recent 2024 NAMM Show, left to right: METalliance members Elliot Scheiner, Frank Filipetti, Genelec's Will Eggleston, METalliance members George Massenburg and Chuck Ainlay.

METalliance has announced that Genelec is the organization’s newest member of its Pro Partner program, limited to companies that have shown the initiative to manufacture and distribute products that meet the organization’s professional audio standards.

METalliance founding member and multi award-winning engineer/producer George Massenburg states, “I’ve used many monitors of all types and brands in my professional career. I started using Genelecs for critical listening some time ago, maybe about 25 years ago or so, and have depended on them for consistency and accuracy ever since.”

Genelec is celebrating 45 years of designing and manufacturing active loudspeakers, credited with promoting the concept of active transducer technology, with marketing director Will Eggleston noting, “Being part of the METalliance affords us the opportunity to exchange ideas and generate valuable information for both manufacturers and users. We also look forward to attending events that bring the audio community together with some of the best minds in the business.”

Producer/engineer and METalliance member Sylvia Massy was first introduced to Genelec at LA’s Larrabee Sound, where she used Genelec 1038A monitors — recalling them as “the best main speakers I’d ever heard before. Quality sound is revealed in the details, that is why METalliance and Genelec make perfect partners.”

METalliance founding member and music producer/engineer/mixer Frank Filipetti adds, “My first GRAMMY Awards came when I started mixing on Genelecs. Over the years their speakers have always featured award-winning accuracy, consistency and dependability — that’s always been a Genelec hallmark.”


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