The latest location of UNITY Living in Denmark, a branch of a series of new-build furnished apartments in the Nordics that’s billed UNITY Aarhus, is comprised of co-working spaces, gyms, lounge areas and a rooftop terrace, is equipped with almost 60 Genelec 4020 installation loudspeakers enhancing the ambience at several locations.
The AV infrastructure for the 28-story complex was launched by the team at TuneButler, a Copenhagen-based control manufacturer. “We have been working with UNITY since they opened their first location in Stockholm,” begins Kasper Hollænder, CEO of TuneButler. “They wanted to create an appealing atmosphere for customers and, of course, music and sound is a huge part of that. In the previous builds, we supplied our audio-visual control solution and curated playlists to suit each environment, but at UNITY Aarhus we were also responsible for the entire design and installation of the AV system. Genelec is a brand that I know I can rely on for incredible sound and that’s why we chose them for UNITY.”
Inside, UNITY Aarhus is minimalist, designed in collaboration with British design studio Tom Dixon. This is carried through to each area of the facility, from the 652 rental apartments to the fitness centers, yoga studios, lounge spaces and meeting spaces, all of which required their own discrete AV system.
“Each of the individual spaces demanded individual specifications, and the system also had to deliver information and services,” says Hollænder. “With Genelec you have great sound everywhere. Whether that’s in the meeting rooms, the home cinema, or a fitness environment where the bass is required to be a little punchier, Genelec’s products deliver without fail. Additionally, Genelec’s 4000 series comes with Euroblock connector terminals. This makes signal connections 75 percent faster as the speakers can be easily daisy-chained together. The sound and magnitude of the output compared to the speaker size is very effective, and they look great with the minimalist interior of UNITY.”
Three TuneButler MFB Music Players control both the background music and multiple NEC screens on the basement and ground floor, making it easy to choose the music across the multiple zones. At the center of the system is a Q-SYS Core 8 Flex control processor that targets the processing requirements of the yoga studio, reception and lounge areas via Q-SYS iPads with zone control. Each of these areas is outfitted with a selection of 4020 loudspeakers in both black and white finishes.
On the first floor of UNITY Aarhus, TuneButler installed two black 4020 models in three separate meeting rooms, alongside three NEC MultiSync E658 screens and three Biamp Impera Uniform 8 control pads that interfaces for each presentation room. Additionally, the library houses four 4020 loudspeakers in white.
A large events space sits on the 12th floor, where TuneButler integrated eight more 4020 loudspeakers, alongside a Biamp Impera Uniform 8, NEC MultiSync screen and a TuneButler MFB Media Player. “We have combined the control of digital signage with the same platform as background music, which makes the control of all the AV content in a space like UNITY very easy,” explains Hollænder. “This was a demand from the client, since they wanted to spend less time controlling and more time being creative. We also realize the importance of music in an environment, and we selected the content for each environment individually. The Genelec system handles these diverse requirements very well, and we’ve had no problems at all with the audio.”
