Genelec announced that it has added to its distribution capabilities in Mexico by appointing Representaciones de Audio to develop the brand’s presence in the MI retail, AV and home audio markets, working alongside existing distributor Video Audio Representaciones e Ingeniería (VARI) that serves the professional audio community.
“It is a pleasure to begin our business relationship with Genelec,” states Jaime Celis, general manager of Representaciones de Audio. “Both companies share family values that strengthen our way of working together. This collaboration will allow us to expand and strengthen our product range, and provide innovative solutions for the integration of AV projects.”
“Representaciones de Audio has an excellent reputation as a serious and reliable company, with a decades-long track record in audio distribution,” adds Miguel Domínguez, Genelec sales manager for Latin America. “We know that Representaciones has the capacity to develop the local market significantly, and with VARI continuing to provide their deep experience and knowledge of the professional music and broadcast segments, we see enormous growth potential in Mexico.”
