Extron has announced the promotion of Joe da Silva to the position of vice president of marketing, where he is responsible for setting worldwide marketing strategies in line with overall company objectives.
A 30-year veteran of the company, da Silva has overseen multiple departments, including Manufacturing Engineering, Quality Assurance, and Product Marketing. As director of product marketing for the past 10 years, he built the department to its present form and was responsible for establishing its direction and vision.
“Joe’s contributions have had a significant impact on the growth of Extron over these 30 years,” states Andrew Edwards, president of Extron. “With his outstanding leadership strengths, marketing expertise, and business savvy, he is the ideal choice to lead our marketing efforts into the future.”
In addition, da Silva has been instrumental in the evolution of key strategies related to Sales, Operations, and Marketing. In his new role, he will also be responsible for bringing the market team together to accomplish the company’s initiatives and objectives for the future.
“I’m pleased to congratulate Joe on this well-deserved promotion,” says Casey Hall, vice president of Worldwide Sales and Marketing for Extron. “His leadership on strategic initiatives has enabled us to bring products to market more efficiently and positioned us for continued success.”
