d&b audiotechnik has announced the appointment of Mike Case to vice president global marketing, with the new role also including continued responsibility for segment (market) development and artist relations.
Case brings more than 30 years of experience in the industry to the newly-defined position. Previously, as APAC territory manager, he set up and ran the subsidiary in Singapore, helping to expand the d&b footprint in the region.
“Mike is the perfect fit for this role,” says Stephan Greiner, chief operating officer of d&b audiotechnik. “His comprehensive knowledge of our industry, our technologies and experience with customers and users of our system solutions, along with his unconventional and creative approach, will support brand development and our sales enablement in new and exciting ways. I’m very pleased that he is taking over this new role and wish him and his entire team every success.”
“Here at d&b I know we are looking forward to a bright and innovative future. With the technology and creative trends that are reverberating through the music and entertainment industry there surely cannot be a more exciting time to be involved with this company, its people and products,” Case adds. “I’m incredibly excited to be taking on this position which has such legacy in terms of d&b’s famous take on brand and marketing. Alongside this, leading a great team of talented and dedicated individuals whom I look forward to helping deliver yet more cool, passionate, quirky and visionary messaging to our global community of users and customers.”
