D.A.S. Audio of America, the North American division of parent company D.A.S. Audio, announces the appointment of Leandro Jose Arguello to the position of retail sales manager – Latin America. The newly created position directly reflects the company’s desire to further develop the Latin American market. Arguello’s appointment commenced in January 2018. He is based at the company’s U.S. headquarters in Miami.
Arguello will be responsible for driving retail sales for the MI marketplace by developing customized strategies for each Latin American country. Arguello will travel extensively throughout the Latin American territory to meet with current and potential new distributors—all with the goal of increasing D.A.S. Audio’s brand awareness throughout this important region.
Prior to joining D.A.S. Audio, Arguello served in several capacities that have well-prepared him for his new position. Most recently, he was the principal and owner of PA Sound & Solutions Corporation of Medley, FL, where he served as a manufacturer’s representative for audio and lighting equipment, as well as musical instruments throughout Latin America. Additional past positions include serving as commercial director for Someco America Corporation & Music Company International, commercial director for Someco Industrial Company and Import / Export Limited., and commercial manager for Alianza Comercial of South America.
Arguello reflected on his new position with D.A.S. Audio, “I am delighted to be joining the D.A.S. family. D.A.S. Audio enjoys a stellar reputation as one of the top manufacturers of loudspeaker systems and related equipment, and I look forward to helping the company increase its presence throughout Latin America.”
Jaime Villegas, the general manager at D.A.S. Audio of America shares Arguello’s enthusiasm. “Leandro has a wealth of experience in the Latin American retail market and I’m confident he will do a terrific job helping us take our business to the next level throughout this vital and potentially lucrative territory. All of us at D.A.S. welcome him aboard.”