Community Professional has announced the appointment of Dallas, Texas-based Highway Marketing as their new sales representation firm for the region.
Highway Marketing is a professional manufacturers’ representative firm with a 20-year history of supporting the installed sound and video marketplace in the states of Texas, Louisiana, Oklahoma and Arkansas. The firm’s marketing and technical staff possess a broad range of sales and engineering skills to service the needs of integrators, design firms and end users.
Highway Marketing makes good use of contemporary marketing tools including social media and a recently updated website. But the firm believes strongly in the “old school mentality” of building relationships with integrators, design firms and end users in its territory. To service this base, Highway marketing provides on-site training programs and product demos, sales support for dealers and experienced in-house tech support.
President Scott Baker emphasized the importance of a constant presence in the field including regular business meetings with integrators and consultants. He adds, “Community is a great addition to our line. Their products, technical support and management team are a great fit with our company and I’m excited about building Community’s brand and sales in our territory.”
Steve Young, Community’s director, North American Sales, adds, “Highway Marketing’s reputation for prompt service and strong support along with their complementary, integrator focused line card will help us achieve Community’s goal for strong growth in this territory. We’re very pleased to have them represent Community.”
