AVL Media Group, the Montreal-based North American distributor of Lab Gruppen, Klark Teknik, Turbosound, Midas, Tannoy, Zero-Ohm and Spotlight products, has announced the appointment of Sound Marketing West to handle sales and support in working with tour sound companies, installers, contractors, integrators and designers in Southern California and Nevada.
Sound Marketing, founded in 1980 in Chicago by John Reda, has expanded through the years and now includes several territories with Sound Marketing West, based in Glendale, CA. “We’ve gained some of the most valued and iconic brands in the industry,” Reda says. “We;ve the relationships with customers in the critical areas of not only California but Las Vegas as well. Our team is ready to present, support and grow the AVL Media Group products.”
AVL Media Group CEO and founder Stephen Kosters adds, “Sound Marketing West gives AVL the ‘big guns’ that meet the demands of Los Angeles and Las Vegas. So many large-scale events and installations originate in these areas and we knew we needed a rep firm that will get the job done. Sound Marketing West has the expertise to ensure that the customer comes first.”
