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Michael is the president of leading production company
ATK Audiotek in Valencia, CA
, and has been involved in the professional audio industry for more than 35 years. Beginning as a freelance mixer/engineer in the 1970s, he transitioned to working for manufacturers and has been employed by, developed products for, and consulted with major companies such as Yamaha and JBL Professional.
Latest Posts by Michael
Industry Insight: Getting To The Essence Of Surviving Tough Times
Editor’s note: This article originally appeared on PSW in 2011, but the wisdom remains relevant today and is worth repeating. It’s not earth-shaking news: we…
Magical Mystery Spec: Why Is Distortion Overlooked In Loudspeakers?
Almost everybody in the pro audio business is a specification or “spec” junkie. From folks on the recording side to the sound reinforcement practitioners, we…
Industry Insight: Getting To The Bottom Line For Production Companies
Keeping expenses under control is the way to go
The Gift That Keeps On Taking: How Dead Inventory Can Strangle Your Sound Business
“This stuff is not wine; it won’t go up in value with age.”
Industry Perspective: Marketing…What Marketing?
Breaking out of the commodity/price mode of operation.
Industry Insight: The Problem Or The Solution?
Keeping up with ever-more complex technology
Industry Insight: Planning For Profit In Your Sound Reinforcement Company
This is a great business. We all love the romance of providing sound systems for the top musicians in the world, world political leaders and…
Industry Insight: Too Busy To Breathe?
Well it’s that time of year! The start of the summer touring season is fast approaching. Yes, it’s the time of year when things really…
Trend Or Fad? When Should You Invest In New Technology?
I define a trend as a lasting change in the direction of a technology or market. Webster’s dictionary says, among other things, that it’s defined…