Audix (a Videndum company) has announced the appointment of Glenn Roop to the position of key account manager and consultant liaison, where he is overseeing the cultivation of marketplace client relationships and drive brand expansion with a focus on product-oriented approaches.
Prior to pursuing studies at Kent State University, Roop embarked on his professional career at radio station WKNT, conducting human interest type interviews with the local community, a tenure that gave him hands-on experience in repairing audio equipment, including microphones. After college, he established his own DJ company, Entertainment Concepts, and then secured a role in inside sales at Audio-Technica, where he progressed over the years from regional director to national director and ultimately director of professional products.
Roop later joined CAD Audio, where he played a role in sales, marketing, and artist relations, including the introduction of new product categories to market such as headphones, wireless technology, and installation products.
“Videndum is committed to continually improving our value proposition for our customers and end users,” says Bjørn Rennemo-Henriksen, audio sales senior director. “We welcome Glenn and his vast industry experience in the professional audio segment, which strengthens our position even more to deliver on our commitment.”
“Audix is a very strong and recognized brand with substantial global opportunities,” adds Roop. “There’s a really a bright future for Audix and I’m excited to be able to be a party of its journey.”