Audio-Technica has announced that it will serve as the official Broadcast Partner for microphones and headphones for the MotoAmerica race series that’s sanctioned by the American Motorcycle Association.
In the series, top riders in multiple classes compete for the title each season across several race events. The series is broadcast in stereo audio to Fox Sports FS1, MAVTV, ESPN Latin America, SuperSport, Star+ MotoAmerica Live+ streaming, and YouTube, as well as other online outlets. Additional programming includes the Pressure To Rise documentary series and the Off Track With Carruthers and Bice official podcast, and social media shorts.
Under the terms of the partnership, Audio-Technica broadcast and production microphones will be used to capture the sounds on the track and for interviews of the riders post-competition and on the champion podium. Additionally, A-T headsets will be worn by the series’ announcers, and A-T mics and headphones will be used in the production of the official podcast and behind-the-scenes programming.
“There is a big difference in the audio using A-T mics around the track,” states Jeff Nasi, MotoAmerica senior vice president of sales and marketing. “For instance, the audio detail from the BP28L [ine + gradient large-diaphragm condenser microphone] provides a bit of real-time forensics, allowing our announcers to identify and discuss developments in a race with on-the-ground info gleaned from the sound of the bikes on the track. That is a level of specificity that we didn’t expect before, and it has allowed us to tailor our coverage to the fans even further.”
Gary Dixon, Audio-Technica U.S. director, Broadcast Business Development, notes, “These events push the limits of the rider and the machine. It is the same for the production equipment: loud sounds, variable environmental conditions, and the rigors of setup and tear-down with hundreds of miles between tracks. Audio-Technica is proud to be the go-to provider of audio solutions for this exciting series.
A-T products employed for the MotoAmerica series and related programming, including the BP28L (on-track/on-camera microphones), BP4027 stereo shotgun mics, BP4025 X/Y stereo field recording mics, and BPHS2C broadcast stereo headsets and 3000 Series true diversity UHF wireless systems (broadcast announcers, press conference and ENG crew). Pressure To Rise production: AT897 line + gradient condenser mics. Off Track With Carruthers and Bice podcast: BP40 large-diaphragm dynamic broadcast mics and ATH-M40x headphones. Video editing: ATH-M50x headphones.
