Audio-Technica has announced its annual design contest for its ATH-M50x headphones, where fans can enter the interactive “Lab M50x” and select colors for four different components, choose from a variety of finishes, and provide their creation with a unique name.
The contest is open from now through January 24, 2024. Since 2012, 11 limited-edition models have been released, with colors ranging from Ice Blue to Lantern Glow. This year, for the first time ever, fans can opt to add four different colors to create unique additions for the new year’s models.
Each submission undergoes review from a panel of judges in the audio and design worlds, including Hiroyasu Suzuki, project manager for the ATH-M50x; Yutaro Kumagai, chief designer at YONENOI DESIGN; and Grace Aberhart, bass guitarist and M50x enthusiast. The panel will reveal the top three designs on January 26 on Audio-Technica’s social media channels, inviting the public to cast their votes for the winning design, which will be revealed on February 1.
The winning design from Lab M50x will be released in September 2024 and will be used on both versions of the headphones (wired and wireless). Both models are limited edition and will be available only while supplies last.
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