Audio-Technica has announced the appointment of BP Marketing Group as the sales rep firm for its commercial audio products in Wisconsin and northern Illinois.
BP Marketing Group, headed by principals Steve Garber and Dave Olson and based in Chanhassen, MN, is already representing A-T in Minnesota, North and South Dakota, and western Wisconsin. The rep firm’s brand roster includes manufacturers that include AG Neovo, AMX, AtlasIED, AVTEQ, Contemporary Research, Digital Projection, Headwall, MOUNT-IT, Sonancee, IPORT, James Loudspeaker, Radio Design Labs, RGB Spectrum, SBC LED, Screen Innovations, Sound Control Technologies, VISIONAIR-E and Xtreme Power.
Reid Peterson, Audio-Technica executive director of sales, professional markets, states, “Audio-Technica is excited to expand the territory that BP Marketing will be representing for us. They have been highly successful for us in adjacent regions, and the time is right for us to spread out their coverage on the map. Steve Garber and Dave Olson, along with their entire team, bring longstanding relationships and knowledge of the markets and technologies, which will help broaden the reach of Audio-Technica. We are looking forward to expanding this partnership and growing together.”
