Audio-Technica has promoted David Marsh to the position of director of sales and marketing, installed sound & broadcast, as well as the appointment of Doug Swan as director of sales, MI/pro audio.
Both appointments were announced by Michael Edwards, A-T vice president professional markets
Marsh has been with Audio-Technica since 2000, when he joined the company in the position of customer support representative, and over the past decade, he was promoted to assistant regional manager and then territory manager, a position he held until his latest promotion.
Marsh will help to identify emerging market dynamics and trends, while continuing to address the needs of contractors, consultants and end users, concerning the increasingly intricate requirements of complex installations and challenging applications.
“David has done an outstanding job in his past positions with Audio-Technica,” states Edwards. “I’m confident that he will continue to thrive in this new leadership role.”
Meanwhile, Swan will be responsible for the overall management of the MI and pro audio channel for A-T. He will focus on driving sales for A-T U.S. and its dealer network by working closely with the company’s internal sales force and their accounts, as well as independent manufacturer’s representatives.
Additionally, he will be developing new sales programs that will allow all dealers to grow and maintain even more profitability.
In addition to managing his own rep firm, Swan’s previous positions have included sales and marketing responsibilities for Sennheiser USA and the Roland Systems Group.
“Doug is an industry veteran who has a rich history in both MI and pro audio,” says Edwards. “His extensive background in music, business and retail sales makes him uniquely qualified not only to lead our sales team, but also to work closely with and reinforce our unparalleled commitment to our dealers and end users. We welcome Doug to the Audio-Technica family, and I look forward to working with him.”
