AtlasIED has announced the addition of two new U.S. regional sales managers with the hiring of Mark Foerderer to manage company sales for North-Central America region and Eddie Navarro to lead sales for the Rocky Mountain region.
Foerderer brings more than 20 years of experience in audio and sound masking to the new role. During his career, he’s fostered strong relationships with integrators and consultants, and will manage the external sales rep firms McFadden Sales and RW Kunz.
“I am excited to be part of a growing organization investing in individuals, partnerships, and technology solutions for sound masking, distributed audio and IP mass communications. Solutions that make a difference,” he says.
Navarro spent the last decade in both business development and technology sales roles for the K-12 market, including classroom audio communications, and audio video control technology. He is expected to provide a fresh perspective to the AtlasIED team and will manager regional sales rep firm CB Electronic Marketing.
“I want to be part of the IPX future,” Navarro notes. “During my time in the K12 market, we always discussed mass communication and safety but didn’t have anything to offer. Now at AtlasIED, I can provide a reliable, scalable solution, with more innovation to come. That’s exciting.”
Both Foerderer and Navarro will report to Michael Peveler, vice resident of sales at AtlasIED, who concludes, “Mark and Eddie are well-versed and well-respected in the audio industry and bring unique skills and depth to AtlasIED. I am thrilled for the opportunity to add them to our team to propel our markets, and continue to provide excellent business solutions.”
