LOUD Audio (LOUD) announces that Amber Technology (Amber) will distribute the Ampeg and Mackie brands in Australia. As a full-line distributor, Amber will handle sales, distribution, and support for the brands beginning March 1, 2018.
Warriewood, New South Wales-based distributor of technology equipment for the professional live sound, music instrument (MI), broadcast, film, recording, custom installation, and consumer electronics/home entertainment markets will support the brands through its MI distribution channel.
“We’re excited about working with the team at Amber Technology,” says VP of Worldwide Sales for Ampeg and Mackie, Henri Cohen. “For more than 30 years, they have delivered the best and most innovative brands to their customers with strong dealer relationships, and superior service and support. We share a common philosophy of supporting and serving our dealers to ensure continued market growth, and we look forward to a terrific partnership.”
Matt Frazier, Ampeg and Mackie director of APAC sales adds, “Amber Technology has developed extensive ties and impressive reach into several different vertical markets in Australia. We’re confident that Amber will provide the infrastructure, strategy, execution, and support to represent Ampeg and Mackie with increasingly successful results in the years ahead.”
“The team at Amber Technology are delighted to welcome Mackie and Ampeg to our MI Brands portfolio,” states Peter Amos, managing director of Amber Technology. “The addition of these well-known audio brands is part of the ongoing development of our MI distribution channel, working with our well-established national network of music instrument dealers. Mackie and Ampeg will complement the other brands we distribute, and we look forward to developing a strong working relationship with the team at LOUD Audio.”
