AP Sound, based in Pensacola, FL, announced that All Pro Sound, the former collective name for the organization’s two key divisions, has been rebranded to better differentiate the Systems Integration division from the Product Solutions division in the marketplace. The new brands, now known as All Pro Integrated Systems and All Pro Audio, Video, Lighting, respectively, remain under the parent company AP Sound.
All Pro Sound began as a systems integration firm in 1980 and later added a catalog and online sales division under the same brand name. In 2011, the company was acquired by Chuck Surack, owner of Sweetwater Sound, and since that time, the company has seen a new level of growth and expansion, including the addition of a new Service division.
All Pro expects the new brands to create opportunities to more accurately communicate the range of services All Pro Integrated Systems and All Pro Audio, Video, Lighting provide to their customers. The rebranding efforts include a refined corporate identity, as well as an all-new website, sales collateral, and social media presence.
“Most of our customers simply refer to us as ‘All Pro,’ so we thought it made sense to make that the prominent visual in our new brand,” states Jon Giles, national sales manager. “We’re excited to move forward with a brand identity that reflects our all-inclusive approach to creating immersive experiences for any size or type of space.”
AP Sound was also recently awarded APEx certification from InfoComm International. The certification requires candidates to meet several stringent requirements, including strictly adhering to industry standards, hiring, and investing in trained staff, as well as delivering high-level customer service.
“We apply very rigorous standards to every stage of our process – from design to final system testing and commissioning,” says Chris Kusek, systems design manager. “It was only natural for our company to pursue the InfoComm APEx certification. We wear our APEx certification as a badge of honor. It’s a clear sign of our dedication to client satisfaction and industry best practices.”
