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AES Launches Redesigned Website & Branding

A cleaner look and more intuitive navigation on a modern platform characterizes the new site, which is branded with a refresh of the AES logo.
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The redesigned AES logo.

The Audio Engineering Society announced that its website — AES.org — has received a content management system update that improves functionality update in significantly expanding on the previous site’s capabilities and usability.

“The redesigned AES.org focuses on AES member and industry support,” says Colleen Harper, AES Executive Director. “There’s so much to find at AES.org, and those resources are only growing. A modern, flexible platform with a streamlined and intuitive user interface was needed to enhance navigation and deep dives into the site’s rich content. That’s what this redesign is giving us. The initial advances lay the foundation for improvement of site user’s experience sitewide. We’re so excited to share it with our membership and community.”

The relaunched site debuts with core navigation, event information, news and membership pages sporting the new look. The updates will continue over coming months as the full site is morphed to the updated platform. That task is daunting, as AES.org is home to large amounts of data – 27,000-plus individual web pages, 20,000-plus pdf articles and papers in the AES E-Library, archives of 70-plus years of the Journal of the Audio Engineering Society, 90-plus Standards documents and 400-plus tutorial and inspirational videos in the connected AES Live: Videos searchable archive.

The site’s look and feel, implemented by creative content agency Copper Leaf Media in collaboration with the AES marketing team and Clyne Media, is intended to be devoid of clutter and logically organized with the needs of the professional audio community consistently in mind during the development process. Copper Leaf’s Directors Roland Hemming and Kiera Leeming are audio industry veterans.

A screenshot of the new AES.org.

Another component of the redesign, with visibility far beyond, is a refresh of the AES logo for the first time since it was introduced as a hand-crafted design in 1948 when the society was founded. The iconic “A” in the familiar shield shape remains as the foundation, with a pleasing look that will better serve branding applications across print, web and even on AES swag. Those interested can learn more about the logo’s history and the evolution of the design by clicking the Brand Assets link on the AES.org About page, where there’s also downloadable artwork and a logo usage guide.

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