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Yamaha Announces Merger Of Two U.S. Subsidiaries

Effective April 1, 2012, Yamaha Electronics Corporation, USA (YEC), which is the U.S. sales and marketing company for audiovisual products, will be merged into Yamaha’s U.S. sales and marketing subsidiary, Yamaha Corporation of America (YCA).

Both companies are located in Buena Park, California, with YEC originally established as a 100-percent-owned subsidiary of YCA in 1981.

The merger objectives include realizing maximum synergies, increasing management efficiency, principally in administrative business processes, and implementing closely coordinated sales and marketing of musical instruments and A/V products.

YEC offers home theater components and systems, featuring A/V receivers, amplifiers, Blu-ray/CD players, loudspeakers, desktop iPod speaker systems, home-theater-in-a-box (HTiB) pre-matched systems and the company’s exclusive Digital Sound Projectors single component surround sound solutions.

YCA is one of the largest subsidiaries of Yamaha Corporation, Japan and offers a full line of musical instruments and sound reinforcement products to the U.S. market. Products include acoustic and digital pianos, portable keyboards, guitars, acoustic and electronic drums, band and orchestral instruments, marching percussion products, synthesizers, professional digital and analog audio products, Steinberg recording products and Nexo commercial audio products.

Larry Italia, vice president and general manager of Yamaha Commercial Audio Systems Inc. (YCAS) subsidiary, states: ““The recent announced merger of Yamaha’s YEC and YCA groups has no organizational impact on the Yamaha Commercial Audio Systems subsidiary.

“There will no changes regarding YCAS staff, structure, distribution or policies. The Commercial Audio B-to-B markets and their channels are unique to most of YCA’s scope of business and was one of the reasons YCAS was established as a separate subsidiary. YCAS will not be distributing YEC consumer products, musical instruments, etc. as result of this merger.

“We congratulate our colleagues at YEC and YCA on their new organization and will be strongly supporting their efforts as always.”

Yamaha

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