Study Hall

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Why Audio Engineers Need To Know Video

Video is everywhere and if you're properly prepared, it can create an additional revenue stream for you studio as you provide the complete media package.

Video Experience = More Jobs

Whether you do audio as your full-time job or just a side gig, you will have more job/project opportunities if you can do video.

If I’m the hiring director at a marketing company, and I need an audio guy to come in and record commercials, etc., I’m much more likely to hire the guy who has audio and video experience over the guy who just does audio.

Likewise, if I’m a band looking to record my next record, I would be much more drawn to the guy who could record and mix the album, but also produce a music video for one of the songs.

The list goes on and on.

Be a Complete Media Package

Being an amazing audio engineer is a wonderful thing. You should always be expanding your skills and becoming a better one.

However, the industry is changing, and if you want more creative opportunities, you need to expand your creative portfolio.

If you can become a one-stop shop for anything media-related – audio, video, even web design – you will have an amazing leg up on the competition.

The Counterpoint – You Don’t Need to Know Video

I’ve talked about how video is a great opportunity for audio engineers and can lead to new jobs.

However, what about the arguement that audio engineers should just focus on audio rather than expanding into the world of video.

This is a valid point, so here are a few things to think about.

Know Your Goals

What are your goals for your opperation? What are you wanting to accomplish in your studio?

Are you wanting to attract new clients? Do you want better paying jobs? Do you want more editing jobs?

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Panel Discussion: Re-Imagining The Future Of The Live Audio Industry

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Celebrating over 50 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and electronics for the audio industry.