Earlier this month, a group of industry professionals cycled from production provider SFL headquarters in Reading, UK to Royal Albert Hall in London in time for the PLASA show in this year’s annual WeMakeEvents BikeFest event, raising almost £2,000 for industry charities that include Backup Tech, with donations still coming in.
PLASA managing director Peter Heath says, “BikeFest is all about the people in our industry, many of which have suffered terribly over the last couple of years – but who are still absolutely committed to the entertainment technology industry. Through BikeFest, we not only raise funds for an increasingly important cause, we build bridges across the industry, which in turn strengthen the entire live sector.”
Approximately 20 cyclists braved the journey this time, made up of two teams taking different courses. The “racing snakes” team covered 80 miles over the strenuous Surrey Hills, while the affectionately named “slugs” team cycled 40 miles in traversing roads, gravel paths and the occasional field. Unexpected torrential rain added an extra challenge for both teams, with several other individuals joining in for the last leg from Richmond Park.
BikeFest London 2022 follows previous industry bike rides in recent years coinciding with the PLASA show that have all raised funds while promoting mental health awareness. Building on the same objectives, the next BikeFest will take place in Spain on January 27-29, 2023, leading up to the return of the ISE show in Barcelona.
Juan Jose Vila of Equipson and #WeMakeEvents Spain says, “I have always been passionate about cycling as well as the entertainment industry, so when I heard of BikeFest, I knew I had to bring it to Spain. With ISE in Barcelona, it is the perfect opportunity to raise awareness of our industry. It’s an amazing journey, so if you’re up for the challenge, I invite you to join us in 2023!”
Go here to find out more about BikeFest.