The Audix team and facility in Oregon will become the Vitec Imaging Solutions Audio R&D Center of Excellence, enabling the acceleration of in-house microphone product design, development and manufacturing across all of the company’s audio brands. Vitec’s audio capture strategy is now structured around three core brands — Rycote, JOBY and now Audix — in the microphone market.
Vitec states that it will add sales, marketing and e-commerce capabilities to develop the Audix brand worldwide, with a primary focus on wireless applications. Further, Audix will open its vertically integrated manufacturing facility in the U.S. to the rest of Vitec’s audio brands.
While Rycote windshields and mounts will continue to be made in the UK, its broadcast microphones are expected to benefit from the additional manufacturing facilities in the U.S. The JOBY range, slated to expand later this month with new additions that include professional on-camera mics and products for podcasters and gamers, will move to the U.S. to accelerate the development process.
“Audix is the perfect addition to our existing audio range, in a high-tech, growing category,” states Marco Pezzana, Divisional CEO at Vitec Imaging Solutions. “The brand will significantly increase our total addressable market, advance our audio technology capabilities and, most importantly, bring great people with intimate knowledge of the audio industry, who will be a real asset to the company and enable us to accelerate the delivery of Vitec’s audio strategy and delight the content creator community with easy to use, high fidelity audio capture solutions.”