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UK Live Events Industry Moves #WeMakeEvents Campaign Into “Red Alert” Mode

Organizations, businesses and live events staff coming together on August 11 to shed light on an industry in dire need of the right support from government.

Many of the leading live events trade groups and businesses across the UK have joined together to bring attention to the dire straits the live events industry, and its entire supply chain is facing; the sector includes manufacturers, audio, lighting and video specialists, logistics, transportation, rigging and many more.

The industry is now issuing a “Red Alert” with many organizations, businesses and live events staff coming together on Tuesday, August 11 to shed light on an industry in dire need of the right support from government. Specifically, the UK is regarded as a global leader in delivering large, complex events and without financial support from the government, the UK’s art and culture sector is at risk of closing for good and potentially losing over £100Bn contribution to the UK GDP to European and U.S. production companies, some of whom are receiving government support. Over a million estimated members of staff, freelancers and businesses will experience unachievable loan repayments, loss of furlough payments, and bailout funding will go directly to venues instead of the staff.

Peter Heath, managing director of PLASA, states: “The live events industry supply chain that contributes to every single event in the UK is set to completely collapse, social distancing prohibits mass events, and even if this stopped now, long- term planning for events won’t enable a return until around March 2021. Now the whole industry is coming together to initiate a Red Alert. We have been campaigning for financial support from the government using #WeMakeEvents because the sector is on its last legs.”

James Gordon, CEO of Audiotonix, the UK’s largest pro audio manufacturer, adds, “As the first industry to stop working back in early March, we will also be the last to get our businesses working again, with ongoing social distancing making it impossible to open up live event venues to allow capacities that are commercially viable for all. Without an ongoing sector specific furlough scheme which other European countries have introduced, and other financial measures that will help our freelance workers who make up 72% of this sectors workforce, we cannot secure the long term future of the UK’s leading, internationally respected and commercially contributing events industry.”

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