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Symetrix Names Cadon Technical Sales Midwest Rep

By PSW Staff November 13, 2008

Doug Nelson and Michael Canning of Cadon.

Symetrix has appointed well-established manufacturer representative Cadon Technical Sales Company to sell and promote its products in Missouri, Iowa, Nebraska, Kansas, and southern Illinois.

Symetrix balances Cadon’s line card, which includes names like Tascam, Lab.Gruppen, and Tannoy, with expertise in digital signal processing for all the various specializations that fall under the umbrella term “pro audio.”

“In an industry where reps seem to come and go on a decadal timescale, there’s a reason Cadon continues to flourish after more than thirty years in business,” said Paul Roberts, director of sales for Symetrix.

“They consider their customers, their clients, and themselves as members of a team unified in the vision of delivering perfectly-tailored, priced-right solutions. By keeping their eye on the solution, Cadon builds success through longstanding customer relationships that are the ultimate determinant of the bottom line.”

“The key to our market success is understanding our customer’s needs and then providing them with knowledge and support they need.” said Michael Canning, Cadon principal. “We’re excited to work with Symetrix for several reasons. They’re not a huge company. They’re lean and mean like we are.

“In fact, the owner, Dane Butcher, is still very much involved in the engineering. That’s important to us. And that all of Symetrix brands are assembled and tested at their Mountlake Terrace facility is a big plus.”

For more information:
Symetrix Website

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