By PSW Staff • March 3, 2009 One Systems has named Western Audio Sales, owned by Mike Klickstein, as its new sales representative firm for Southern California, from the the Mid-Central Valley region to the Mexican border. In addition, the company named Graham Allen, located in Surrey, England, as its representative for Europe, Africa and the Middle East. Both appointments are effective immediately. Western Audio Sales sees the One Systems line filling a need that has always been in demand. “We are regularly asked for weatherproof speaker products and have rarely had an acceptable product in our palette,” says Steve Linn, Western Audio Sales Vice President. “Unfortunately, compromise is usually necessary when applying protection from the elements to products that were not designed to be outside. One Systems products are designed specifically for providing superior weather protection without sacrifice to audio production.” The Southern California climate gives residents the opportunity to be outdoors at least 90 percent of the time. “The outdoor lifestyle revolves around venues that will be well suited for the One Systems product line,” adds Linn. “Now we have a line of solutions to offer that are designed around this particular need.” Allen counts the One Systems products as an excellent addition to his current product lines.“One Systems fits perfectly into my current portfolio,” says Allen. “I have worked extensively in the signal processing product segment for several years, with many of my clients requesting that I present loudspeaker technology as well. While I have had many offers to represent brands over the past few years, I have always avoided just going for ‘‘me-too’ products. One Systems is the ideal opportunity for me and my clients.” Allen’s territories have a variety of weather conditions, from cold, snowy climates in northern Europe, to dry, hot climates in southern Europe, Africa and the Middle East. “From outdoor ski centers, to indoor swimming pools, to outdoor and indoor themed attractions, arenas and stadiums, all of these are ideal for One Systems products,” says Allen. Allen considers One Systems to be the most significant loudspeaker technology innovation that this industry has seen in recent years. “One Systems offers the customer a unique set of multi-application loudspeaker tools with the highest possible audio performance qualifications,” he says. “One Systems has the potential to shape a new culture in loudspeaker installations.” One Systems Website Comments Have something to say about this PSW content? Leave a comment! Cancel reply Scroll past the ”Post Comment” button below to view any existing comments. Your email address will not be published. Required fields are marked *Comment Name * Email * Website This site uses Akismet to reduce spam. Learn how your comment data is processed. Tagged with: Audio Europe Loudspeakers Middle East Performances Processors Product Production Protection Regional Sales Signal Systems Technology Time · all topics Subscribe to Live Sound International Subscribe to Live Sound International magazine. Stay up-to-date, get the latest pro audio news, products and resources each month with Live Sound.