By PSW Staff • March 12, 2009 During a roundtable session, NSCA Business & Leadership Conference attendees discuss real-life applications of marketing within their own organizations. From left-to-right are: Mark Lewellyn, Atlas Sound/IED; John Emerson, CEAVCO Audio Visual Co. Inc; Thom Wright, FSR Inc; Jim Schanz, Shure Incorporated; and Lori Kelly, Wiremold/Legrand. The recent NSCA Business and Leadership Conference, sponsored by InfoComm International, concluded with positive discussions on resolutions, ideas and new strategies to handle business management in the current uncertain economy. Commercial electronic systems integrators were encouraged by the strong sense of community during this year’s event. At a time when negative news and concerns surrounding economic stability consume staff at every level from business managers to technicians, conference attendees discovered staffing strategies, financial fixes and creative marketing methods at the event held last week in Phoenix, Arizona. Elias Mack, production manager at Communications Specialists Inc., took five pages of notes during just one session of the conference. “I can’t wait to implement the ideas shared during Bob Prosen’s session, Accountability-Based Leadership,” Mack said. “This session alone made the conference worthwhile and provided real-life solutions for attendees to start using right away.” In addition to general sessions, a variety of networking events and social opportunities allowed attendees to discuss firsthand their daily challenges and what works for them. Special guest, Congressman Darrell Issa (R-CA), shared insight into both benefits and areas of improvement needed for the recently passed American Recovery and Reinvestment Act of 2009. This legislation is designed to jump-start the economy and includes opportunities for small businesses, an important topic for conference attendees. Safeguard Security President and member of the Business & Leadership Conference Committee, Mike Bradley, said this year’s event raised the bar. “When you have the issues today’s small business owners and managers are dealing with, you can’t push the panic button, you have to get back to basics,” Bradley said. “Our peers are no-nonsense and this event provides frank and provoking discussions that you can’t get at any other industry event.” “Now, more than ever, systems integrators need to know they have the full support of their industry and their association,” said NSCA Executive Director, Chuck Wilson. “NSCA provides opportunities to network and gain valuable knowledge on the tools of the trade, but also the tools of the business through valuable member resources and events such as the Business and Leadership Conference. This year’s event was a great success in providing the networking and resources our members need to get through the year ahead.” For more information go to www.nsca.org/blc NSCA Website Comments Have something to say about this PSW content? Leave a comment! Cancel reply Scroll past the ”Post Comment” button below to view any existing comments. Your email address will not be published. Required fields are marked *Comment Name * Email * Website This site uses Akismet to reduce spam. Learn how your comment data is processed. Tagged with: Applications Atlas IED Attendees Benefits Business Communications Conference Systems Director Gain InfoComm Management Manufacturer Marketing Networking NSCA Support Systems Time Trade Associations Websites · all topics Subscribe to Live Sound International Subscribe to Live Sound International magazine. Stay up-to-date, get the latest pro audio news, products and resources each month with Live Sound.