By PSW Staff • May 10, 2013 Matt Hallard, new EMEA Business Area Manager, Rental Martin Professional is pleased to announce that industry expert and long-time industry professional Matt Hallard has joined the Martin EMEA sales organization as Business Area Manager, Rental. Hallard brings with him a wealth of industry experience having worked as Production Manager for P&O Cruises Worldwide, as Regional Sales Manager at PRG Distribution and most recently for Philips Vari-Lite as European Sales Manager. Hallard’s primary duties in the Martin EMEA organization will focus on developing Martin’s Global Alliance Program, as well as handling a number of key accounts. Furthermore, Martin plans to utilize Hallards’s deep roots in the industry to strengthen as well as develop new relationships with LD’s and important customers European-wide. “Matt is just the kind of industry pro that can support our continued growth within the touring, TV and event segments by using his extensive industry knowledge, contacts and solid LD relationships,” stated Steen Matthiesen, interim Senior Vice President at Martin EMEA. ”There is no substitute for experience and we look forward to working with Matt to further develop our network of lighting influencers within the region.” Martin Professional Harman Comments Have something to say about this PSW content? Leave a comment! Cancel reply Scroll past the ”Post Comment” button below to view any existing comments. Your email address will not be published. Required fields are marked *Comment Name * Email * Website This site uses Akismet to reduce spam. Learn how your comment data is processed. Tagged with: Emea Live Event Production Manufacturer Martin Professional Rental Sales · all topics Subscribe to Live Sound International Subscribe to Live Sound International magazine. Stay up-to-date, get the latest pro audio news, products and resources each month with Live Sound. Subscribe Today!